- The BrandHow can we define brand, is it a symbol? Is it a logo? Is it a word or slogan? Is it a color scheme? I think brand is the entire experience your prospects and customers have with your company. It’s what you stand for, a promise you make, and the personality you convey. And while it […]
- Can and should people be thought of as brands?A personal brand is created by the way one project himself. We all carry unique characteristics, which mushrooms on its own exclusivity and further enhance our brand value. Just as brands, we use, speak a lot about our personality, our characteristics, choices and decisions also develop our brand image. Once a personal brand is created, […]
- The Brand
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Monthly Archives: June 2012
In 1999, Robert Lane came into possession of confidential files of Ford Motor Company. He threatened Ford Motor Company saying that he was going to put these files on a website that he maintained. He did end up putting … Continue reading